MAGA Like Me

Undercover journalist goes deep undercover in Trump country and asks questions on spy camera. Based on famous “Black Like Me” undercover journalism, the idea is to attempt to understand the feelings and motivations of those people who identify as ardent Trump supporters. If you are not familiar with “Black Like Me”, the groundbreaking book and …

“customer behaviour science”

The genius of modern day guilt based marketing and basis of  “customer behaviour science”. This from Seth Godin: “ Comfort and convenience For the last thirty years, the easiest shortcut has been convenience. If a marketer or a politician or an institution wants to gain acceptance, make it convenient. Tim Wu has pointed out that …

Inspiration from another source… look for it everywhere!

Shaped by optimists An idea that is lost when we’re walking around in a cynical state of mind is that the many wonderful things in the world around us were all shaped by optimists who refused to let the world around them get them down. Outside of the incredible gifts we’ve gotten from nature, it …