“customer behaviour science”

The genius of modern day guilt based marketing and basis of  “customer behaviour science”. This from Seth Godin: “ Comfort and convenience For the last thirty years, the easiest shortcut has been convenience. If a marketer or a politician or an institution wants to gain acceptance, make it convenient. Tim Wu has pointed out that …

How to criticize something you disagree with

How to criticize something you disagree with, Here are social psychologist Anatol Rapoport’s rules for criticizing something: You should attempt to re-express your target’s position so clearly, vividly, and fairly that your target says, “Thanks, I wish I’d thought of putting it that way.” You should list any points of agreement (especially if they are …